
When You Need An Advantage -
You Want A Power Play

What We Do
Strategic Consulting
Founded in 2000 by Todd Henderson, Henderson & Associates expanded to become Power Play Partners LLC in 2017 to greater meet the needs of our clients. With over 150 years of experience in politics, government affairs and issue advocacy, our team can give you the advantage you need. We are a professional public policy, government and media relations firm providing full-service advocacy consisting of general consulting, management, communications & messaging, polling, coalition building, data modelling and advertisement design for pro-business candidates seeking local, state and federal office in all 50 states.
What separates Power Play Partners from others is our winning record and experience in all facets of advocacy for our clients. Whether it is a ballot referendum, federal legislation, independent expenditure efforts or success on Election Day, our clients can rely on experience with proven results.
Campaign Management
In 2014, outside special interests opposed to ballot security and voter ID laws were pouring millions of dollars into Iowa in support of President Barack Obama's Iowa campaign manager who was seeking the office of Iowa Secretary of State. Despite being outspent 10-1 for much of the campaign, Power Play Partners' Henderson successfully guided the Republican candidate, Cedar Rapids Mayor Paul Pate to victory on Election Day.
And in 2018, pro-business conservative State Representative Jeanne Ives retained Power Play Partners in her challenge to the liberal incumbent Governor of Illinois, Bruce Rauner in the Republican primary. Ives came within just two points on Primary Day after being outspent by more than 4-1.
Power Play Partners' expertise, experience and management team will make your race competitive regardless of your opponent's campaign cash.
Crisis Response
In 2013, an Eastern Iowa community group of investors were pushing to expand gambling by adding a downtown casino which had previously been rejected by the voters on multiple occasions. This time with a multimillion dollar public relations campaign, the investors were going to win a ballot referendum to allow the casino to be built.
With just four weeks till the inevitable passage of the referendum, Power Play Partners' Todd Henderson was retained to take over the spokesperson duties for the JUST SAY NO CASINO campaign. Despite the likely passage of support in favor of the casino, Henderson's strategy was to switch gears and campaign directly to the Iowa Racing and Gaming Commission and their previously stated concerns regarding gaming expansion. While the referendum passed, the IRGC voted 4-1 against the casino plan and in favor of protecting local businesses.
When the train has left the station and it seems all hope is lost, Power Play Partners can help you change how the story ends.
Grassroots Training
Power Play Partners have been training grassroots staff and activists for decades. Some of the leading pro-business grassroots advocacy organizations like Citizens For A Sound Economny, Freedom Works, Americans For Prosperity and others have untilized our expertise in identifying, educating and mobilizing hundreds of staff and thousands of activists. Additionally, our training is bilingual which has expanded our clients' reach to a rapidly growing Hispanic populace.
For many, "grassroots" is just a word and to others it is a path to have their voices heard and make real changes in thier communities. Grassroots is real and none more so than the 2022 County Commision race in South Florida where a conservtive challenger defeated a well-financed liberal incumbent by 3,400 votes out of 95,000 cast. The challenger knew the battle ahead and retained Power Play Partners to incoporate and execute bilingual fundamental grassroots tactics to recruits volunteers, canvass neighborhoods, phone bank, turnout for events and most importantly listening to the voters.
Cyber Policy & Cybersecurity Assistance
Power Play Partners is well positioned to be your first call when you need assistance developing cyber policy or dealing with a cybersecurity issue.
Ours is a multidisciplinary team of professionals working at the confluence of cybersecurity, intelligence, advanced social media analytics, data management, and public policy, to deliver tailored cyber strategies, services, and policies, including:
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State and agency cyber policy
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Corporate cyber policy
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Digital risk, threat hunting, and operational cybersecurity
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Digital investigations and forensic analysis
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Incident response
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Data management and analysis
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Penetration testing (including Red/Blue teaming)
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Social media monitoring; user/branding profiling; and threat detection
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Training (Internet intelligence; traveler’s training and countermeasures; and dark web training for state fusion center and law enforcement intelligence analysts)
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Tailored and special research projects
Why Us?
The answer is simple: We understand the challenges that policymakers have in crafting effective cyber policy, and we bring a value-added dimension to integrate with your state’s existing efforts. We not only possess a deep understanding of the cutting-edge technical aspects of cyber: threat hunting, data management, data mining, targeting, security; we couple that with extensive political and policy experience: on campaigns, in the statehouse, in the halls of Congress, in the Executive Branch, and in the public policy sphere.
Our Experience
We draw on more than a century of political and policy expertise, coupled with more than four decades of experience in the homeland, national and cyber security arenas, and our approach reflects the focused seriousness and operational security you would expect from seasoned professionals. We have successfully worked through an evolving policy and threat landscape in multiple domains for Fortune 100 companies; federal, state, and local governments; the military and intelligence communities; international organizations; the gaming industry; and small businesses. We approach our work with a security-first mindset. We are data-driven, nimble, collaborative, and discrete. We offer strict privacy – we will never divulge our cybersecurity clients and the services we provide them unless compelled by law. Our networks and facilities are secure, and many of our cyber personnel either hold or have held government security clearances.
The Power Play Team
Experience. Proven Results.